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Viral King PlayBuzz Is Rolling Out Native Advertising. Will Brands Bite?
What would you say if you had to guess the most shared site on Facebook? BuzzFeed? The Huffington Post? Fox News? Surprisingly, the correct answer is PlayBuzz, an Israel-based quiz platform, that,...
View ArticleHow Portlandia Makes Hipsters Love Native Advertising
My girlfriend and I were streaming the IFC show Portlandia a few weekends ago when a Geico ad came on that looked so much like the show we were watching that we both thought the commercial break had...
View Article‘We’ve Gone All In’: Why The Daily Beast Wants to Save Journalism Through...
Some in the media industry still view native advertising as the shapeshifting beast that will bring the downfall of journalism as we know it. But at The Daily Beast—where sponsored content now brings...
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Content Catchup: The Google Facebook Algorithm Apocalypse, Worst Buzzwords,...
Here’s what you missed while realizing that you don’t really know what an algorithm is… 6 Tips Content Marketers Need to Know About Mobilegeddon, Google’s Big SEO Change In case you missed it, everyone...
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BuzzFeed Just Cracked the Code on How Social Content Spreads, and It’s a Big...
For a while now, BuzzFeed has been the envy of the publishing world for its ability to crunch data and figure out how to create content that’s perfectly constructed to spread through the social web....
View Article‘VR Is the Next Frontier’: The NYT’s Branded Content Boss Dishes on the...
Any conversation about the branded content space must include T Brand Studio, the custom creative agency at The New York Times. Since its launch a year and a half ago, the studio has swelled to 35...
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7 Things You Need to Know About Facebook Instant Articles
Facebook Instant Articles are here, and it feels like a cross between Christmas and a funeral in the media world. Christmas because everyone gets to write a navel-gazing hot take on what this means for...
View Article3 Ways Facebook Instant Articles Will Be Big for Brands
Two weeks ago, a select group of media companies started publishing Instant Articles on Facebook, causing an earthquake through the media industry so powerful and catastrophic that the illuminati had...
View Article‘This American Life’ Meets ‘Office Space’: How Slack Created the World’s Most...
Earlier this year, we asked if podcasts were going to be the next big sponsored content territory for brands. With the viral success of Serial and Slate’s upcoming Panoply podcast network, it seems the...
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Contently Comic: Sponsored Insanity
Whenever I think about sponsorships—which isn’t very often, thankfully—sports jerseys always pop into my head. In America, the four major sports don’t let brands put their logos on uniforms, aside...
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Why Adblockers Should Scare the Shit Out of the Media World
Browsing the web on your phone sucks. Pop-overs are impossible to close, autoplay pre-roll ads blare out at the most inopportune times, and, worst of all, ads suck your data plan dry. Now, adblockers...
View ArticleThe 4 Elements of a Perfect Sponsored Content Campaign
Each year for the last several, advertisers have increased their spending on content marketing, publishers have announced the formation of designated teams to produce it, and ad tech companies have...
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Can Native Save Mobile Advertising? ‘The New York Times’ Sure Hopes So
If we know one thing about mobile behavior, it’s that the way users consume content on their devices varies based on location and time of day. Increasingly, publishers have aimed to tailor their...
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Article or Ad? When It Comes to Native Advertising, No One Knows
Native advertising—articles paid for and/or written by a brand that live on a publisher’s site—has emerged as a powerful and popular new advertising tool over the past few years. Media companies like...
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The Best Branded Content of September 2015
When researching this month’s best branded content, I realized it’s now been over five years since Isiah Mustafah came into our lives and rocked the marketing world. Today, Old Spice’s “The Man Your...
View Article10 ‘Onion’ Articles That Perfectly Sum Up the Marketing Industry
Vladimir Nabokov once said, “Satire is a lesson.” I completely agree. When a company, or an industry, is the butt of a joke, they shouldn’t ignore it—they should see it as an opportunity to view...
View ArticleA Journalist’s Guide to Sponsored Content Ethics
This article originally appeared on Current and has been reprinted here with permission. Freelancers aspiring to write for NPR might start by taking a spin through its ethics handbook, lengthy as it...
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Ask a Content Strategist: What’s the Difference Between Sponsored Content and...
As Contently’s editor-in-chief, my job is to immerse myself in every intricacy of the content marketing industry. It’d be a waste for other people in the company to spend all day contemplating the...
View ArticleWill Brands Fund the Next Spotlight?
In March, Amazon Prime chose to promote its new season of the police drama Bosch with “How to Solve a Murder,” a hard-hitting series of true-crime articles produced with Guardian Labs, the Guardian’s...
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Study: 68% of Publishers Use Editorial Staff to Create Native Ads
If you’re on the editorial staff of a media company, odds are you’re creating native advertising—or someone on your team is. According to a new survey of 140 magazine media executives in 39 countries,...
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